Business and brand content
For company profiles, product stories, websites and campaigns, agree approved facts, brand voice, readers and objectives before an outline or sample.
Explore this topicDefine the editorial task before the deliverable
For brand and marketing teams entering international markets, as well as web fiction, short-drama and book publishers, a word count alone cannot define writing, adaptation and translation. Original writing builds new content from an approved brief; rewriting reshapes existing material; translation retains the source information and narrative relationships. Specify the intended approach or how these approaches will be combined.
International brand, website and marketing content
Provide the target customers, product facts, brand voice, channel purpose, references and promotional claims requiring approval. Original writing may deliver outlines, page copy or campaign scripts. Rewriting may deliver tracked revisions and an explanation of structural changes. Translation may deliver target-language text aligned to the source. Headline options, calls to action and keyword use should follow the brief. Text delivery alone does not establish search performance, sales results or completion of visual production. Missing factual support should be queried before claims are written.
Narrative work for web fiction and short drama
Supply the rights scope, genre, character profiles, synopsis, chapter or episode structure, platform requirements and sample feedback. Translation preserves source information, character voices and narrative clues. Adaptation requires a clear mandate for changes to names, cultural setting, dialogue and plot. Original work should begin with approval of the story outline and character development. Chapter translations, adapted scripts, dialogue lists and subtitle text are different deliverables; specify scene, speaker and timing information and who approves narrative changes.
Editorial boundaries in book publishing
Publishers can provide the complete manuscript, contents, sample chapter, style sheet, name references and lists of captions and notes, identifying a general, academic or professional readership. A sample establishes voice, terminology and quotation treatment but does not replace review of the full manuscript. Rewritten introductions, added explanations and chapter restructuring should be specified separately from translation. Edited manuscripts, approved text and typeset proofs represent different stages. Rights documentation should establish permitted use of quotations and illustrations, and any new facts or attributed views need a clear basis.
Fiction, short drama and audiovisual adaptation
Define adaptation, subtitle or script work around genre, characters, narrative pace, platforms and target markets, including the required review process.
Explore this topicBooks and editorial collaboration
Use sample chapters to align voice, names and notes, then coordinate the full manuscript, editorial feedback, captions, indexes and proofs.
Explore this topicDelivery, price and timing
Price and timing are assessed against language direction, word or page volume, subject matter, source clarity, editability, layout, review and supporting requirements. Changes to the source, languages or supporting work require a revised scope and plan.
Agree Word, PDF, Excel, subtitle or other formats, including any editable files, paper copies, statements or signatures actually needed. Supporting arrangements are defined for the particular purpose and receiving requirements.
A clear process at every stage
- 01
Define the purpose
Specify files, languages, volume, receiving requirements and timing.
- 02
Agree the plan
Confirm scope, references, review responsibilities, supporting work and delivery.
- 03
Translate and review
Use subject references and check terms, numbers, tables and versions.
- 04
Deliver and coordinate
Deliver the agreed files, consolidate feedback and confirm later updates.
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Confirm the project details
Should a foreign-language brand website use translation or original writing?
First assess whether the existing material suits the audience. Translation fits an approved structure where correspondence to the source matters. If selling points, page order and emphasis need redesigning, agree rewriting or original writing, with factual sources, outline approval and final copy scope defined.
Does short-drama translation include voice recording and finished video?
List them separately. Dialogue translation, lip or performance adaptation, subtitle timing, voice recording and video production have different inputs and approval requirements. Provide sample footage and the intended release format, then define the outputs, material permissions and production responsibilities for each task.